When the internet was in its earliest stages, the definition of what made an effective digital marketing campaign was limited. Back then, it involved releasing appealing videos and carefully placed ads. The sphere has become more significant and challenging with more elements than back then.
Meeting the expectations of customers has become an arduous task built around more intricacies. Transparency and authenticity have also played crucial roles in the success of digital campaigns.
Here are some of the most iconic digital ads.
Volkswagen’s The No Show Room
Digital Marketing Philippines has significantly evolved, and Vokswagen’s The No Show Room campaign is part of the innovations that have come since the inception of digital marketing. One way to elevate your marketing campaign is to make it more interactive because it is more fun and memorable. People tend to remember something better if they feel something about the campaign.
In the campaign, the Volkswagen team teamed up with Sweden’s national team for skiing so that they could produce a live scavenger hunt. Their commercials hid clues. One of their Passat Alltracks was hidden deep in the frozen north of Sweden. Whoever found it would have to keep it. Cameos from the ski team who were shown trekking were found hiding under the car.
Barbie Cross-Platform Campaign
Reportedly, the Margot Robbie starrer had delegated a $150 million marketing budget, and they executed many notable marketing campaigns. First was a dedicated website that allowed fans to create custom ‘Barbie’ posters, with another partnership with Progressive Insurance. Another was a collaboration with Airbnb to produce a life-size replica of Barbie’s Malibu dreamhouse, among others. They also worked with Burger King to make a pink burger.
The movie leveraged various digital marketing strategies. Although a compelling script is the king for a successful film, marketing also plays a paramount role in a movie’s success. With Barbie, digital marketing was also the key—the team leveraged cross-platform promotion. Social media, YouTube, the official website, and email marketing are used to reach a broad audience. With these, they created the hype and excitement for the new Barbie movie.
Moreover, influencer collaboration was also utilized. Influencers partnered with the company. The chosen influencers also strongly connected with the target audience or the Barbie brand. There was also an emphasis on user-generated content.
Apple’s Work From Home campaign
Even during the pandemic, innovation truly never stops! Apple produced a single video in the emerging innovative digital marketing campaigns tailored to our new reality where we could work from home. The footage showcased realistically the challenges of working from home. To be specific, especially when you were coordinating a team for a new project. What was emphasized was Apple products and how they made working from home much more accessible.
How timely it was and the humor injected into the ad made it compelling.
Old Spice’s What Your Man Can Smell Like
Old Spice’s ad hits the right balance between totally insane and awesome. It also reigns as the king of hilarious and weird marketing. The What Your Man Can Smell Like helped Old Spice cement better create a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as a classic one.
Wrapping Up
We’ve rounded up the most iconic digital ads. The most recent of them was the Barbie one, which was quite a hit. The success of the campaign also resulted in more ROI from the movie.
